Second, there are fundamental flaws in the profit structure. Raw-material costs have long remained above 85% of revenue, reaching 87.5% in the first three quarters of 2025—well above the industry average. This was compounded by a 63.7% surge in selling and marketing expenses in 2024 and a 20.1% increase in administrative expenses; cost growth far outpaced revenue growth, keeping gross margin under sustained pressure. Third, there is a perception gap between the flagship “freshly hand-wrapped” selling point and actual operations. The company uses centrally produced, frozen ingredients delivered from a central kitchen, with stores only wrapping on-site—something that does not match consumers’ understanding of “handmade throughout the entire process.” Controversy over pre-prepared food has further eroded trust in the brand. In addition, the company also faces compliance risks: in 2023, 21.6% of revenue was processed via third-party payment channels, and issues such as unpaid social insurance contributions and deficiencies in property filings remain to be addressed.
Уточняется, что в НААУ начали работать четыре новых отраслевых комитета. Один из них — комитет «по вопросам защиты пострадавших от вооруженной агрессии против Украины, компенсационных механизмов и евроинтеграционного правового обеспечения восстановления» — возглавил Ермак.
另外以前很多人都在做各种各样的Blue Sky Research，所谓蓝天式的研究，他说这个要削减，即使是研究出来成果，也不及时发表了。，更多细节参见91视频
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